Sara Shaffer

Senior Executive Assistant and Head of Marketing

Sara supports PDI’s executive leadership team, managing complex scheduling, executive communications, travel, meeting preparation, and coordination across the firm’s investors, portfolio companies, and external partners. She also leads PDI’s branding, communications, public relations, and media initiatives. Known for her discretion, sound judgment, and ability to bring structure to fast-moving priorities, Sara serves as a trusted partner to the firm’s senior leadership.

Prior to joining PDI, she founded Soren Creative, a digital marketing agency that elevates brands in the jewelry, fashion, real estate, and hospitality sectors. As a multi-faceted entrepreneur, she has launched multiple ventures, including High Stakes Society, a networking and lifestyle brand focused on community building and strategic growth. Earlier in her career, Sara held marketing and brand development roles across various industries and assisted film producers and documentarians—experience that shaped her skills in executive support, storytelling, and visual communication. Sara applies a tactical, innovative approach to building PDI's brand and amplifying its impact. Sara holds a B.A. in Media Production from the University of Colorado Boulder.tactical, innovative approach to building PDI's brand and amplifying its impact.

Sara holds a B.A. in Media Production from the University of Colorado Boulder.